About us.

Where there’s Wilbur, there’s a way.

Our mission is to streamline the insurance claims process by providing greater flexibility, scalability and speed through our SaaS platform.

With 20+ years of on-the-ground experience, we know first hand that insurance claims can be hard – and that’s why insurance carriers, TPAs, brokers and insurance builders trust Wilbur to deliver better claim outcomes at scale.

For the seen and the unforeseen. For the predictable and the unpredictable. Where there’s Wilbur, there’s a way.


Solutions for the future, inspired by the past.

Wilbur Wright and his brother Orville were two self-taught engineers who along with their sister Katharine, dared to look beyond the horizon and dream of something bigger. Through countless setbacks it was only their persistence, determination and experience after each demoralizing failure that helped them launch the first powered airplane flight in 1903.

Inspired by the Wright family, Wilbur is relentless in finding innovative solutions that streamline insurance claims – solutions for the future, inspired by the past. It’s in this tradition that we continue the fight for ease, simplicity and connection – one small step at a time.

Because for Wilbur… innovation never rests.



Our core team.

We’re proud of our team of fearlessly determined and driven people, whose tireless pursuit of better solutions has made us what we are today.


Headshot of James Pepplinkhouse
James Pepplinkhouse
Chief Technology Officer

James was appointed as Chief Technology Officer of Wilbur in July 2022.

James is a technology executive with over 22 years’ experience, including over six years in the insurance technology (insurtech) sector. Prior to joining Wilbur, James was the CTO at Codafication, a globally-awarded digital services and software company servicing the insurance supply chain in Australia. James has worked within a diverse set of industries including ecommerce, finance, warehousing & logistics, online trading and marketing.


Headshot of Brian Siemsen
Brian Siemsen
Founder and Group Chief Executive Officer, Claim Central Group

Brian Siemsen is Founder and Group Chief Executive Officer of the Claim Central Group, the parent company of Wilbur.

Brian founded the group in 2000, and today his focus is on the delivery of value generating claims management solutions and services to the global insurance industry.

Brian has successfully overseen the global expansion of Claim Central Group into multiple geographies including Australia, the United States, South Africa, and New Zealand – all the while driving the focus of the business towards technology solutions and data insights that provide continuous claims improvement for our clients. He has been instrumental in securing funding and undertaking key acquisitions to support the growth of the business.

A thought leader in the insurance and insurtech industries, Brian is a regular speaker and panel member at events both in Australia and internationally.

Among other awards, Brian was selected as Ernst & Young’s Young Entrepreneur of the Year in 2012 and was proud to oversee Claim Central Group’s nomination at #7 in AFR’s Most Innovative Companies in Australia in 2020.


Headshot of Arun Shankar
Arun Shankar
Chief Product Officer

Arun Shankar has over 18 years experience in the insurance industry, implementing and delivering products and technologies across the globe.

Arun is an experienced Business Architect with extensive knowledge in insurance claims automation, claims process, sales & service platforms and insurance product implementations. He has worked globally, acquiring deep insurance knowledge of various markets and implementing policy admin and claims applications in the USA, Europe and the Asia Pacific markets. His experience includes being an Associate Consultant at Tata Consultancy Services, Lead Business Analyst at Royal Sun Alliance (Scandinavian countries), legacy system archival, and underwriting risks at IFFCO Tokio General Insurance.

Arun led the build and implementation of the Wilbur solution globally and was appointed as Chief Product Officer in September 2022. He leads the product vision, roadmap and execution of a cohesive product strategy aligned with the overall business and tech strategy.


Headshot of Shane Lange
Shane Lange
Head of Wilbur Supplier Network

Shane was appointed as Head of the Wilbur Supplier Network in May 2021.

Shane has worked in both Australia and the USA, where he successfully implemented and operationalised Wilbur’s unique, monetized, end-to-end supply panel across multiple countries.

Shane’s diverse experience gives him a unique approach to deliver shared value to the digital supply chain partners. He has been successful in driving innovation through a focus on relationships and building strong partnerships to develop new ways of thinking.


Headshot of William Mayo
William Mayo
Senior VP of Wilbur – North America

William was named Senior VP of Wilbur – North America in 2022. He joined Wilbur in 2019, bringing over a career of claims management and facilitation from insurance carriers and adjusting services firms. He has managed national claims operations, catastrophe responses, litigation and disputed claim departments, and provided oversight for the implementation of new claim system technology.

William’s oversight includes the growth of Wilbur in North America and ensuring the success of the supplier network.

William holds the AIC, AIS, CPCU, and Masters of Insurance Management from Boston University, as well as a B.S. from the University of South Florida.


Headshot of Ed Kenny
Ed Kenny
Senior VP of Livegenic – Global

Ed has spent his entire professional career in the insurance industry. Over 20+ years, he’s worked in several specifications, including auto and property claims (Liberty Mutual/Utica National), and software solution vendors (CCC Information Services/Crawford Contractor Connection). He brings to his current role knowledge of working with industry best processes, client alignment strategy, solution based selling practices, the impact of technology improvement advancements, and team account management.

Ed’s responsibilities include overseeing sales, account management and delivery across the United States, North America, and global clientele, focused on growing new business, expanding existing relationships, managing new clients, and ensuring that all partners and policyholders are receiving an exceptional client experience using our solutions.

He holds a BBA in Finance from Radford University in Radford, Virginia.


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